
[h]er’s - Flowers + type
Valentine’s Day is a quiet reminder of love’s enduring beauty — a day to celebrate (any) connection that brings warmth to the heart.
In collaboration with Malfoof, artisans in the language of flowers, we designed and directed a series of limited-edition cards and notes to pair with their bouquets. Gummy Studios beautifully captured these moments where love, design, and nature intertwined.
The cards feature Romie Italic by Margot Leveque TypeStudio, a typeface that exudes elegance and softness, echoing the essence of the project. Its ornamental curves and refined details bring an added layer of intimacy to each heartfelt message.
Typeface // Romie Italic By @mltypestudio @margot.leveque
Art Direction & Card Design // @labakistudio
Photography // @gummy_studios
Bouquets // @malfooflowers