feryal - flavors of Lebanon

Feryal is a Lebanese culinary gem in Medina, KSA, offering a dining experience that weaves the diverse flavors of the Middle-East together.

Its essence is encapsulated in the branding. At the heart of this identity lies a focus on Arabic typography, where traditional scripts are combined, showcasing their individual elegance and historical depth

In a nod to modernity, they are paired with contemporary Latin letters. This fusion is more than a stylistic choice; it’s a symbolic representation of Feryal’s values — a place that honors its roots while embracing openness and innovation..

Logotype // Fatima By @iwantypecom
Primary Typeface // IBM Plex Sans Arabic By @boldmonday
Branding, Art Direction // @labakistudio
Photography // @gummy_studios


[Shelved Project / Unrealised]

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