
feryal - flavors of Lebanon
Feryal is a Lebanese culinary gem in Medina, KSA, offering a dining experience that weaves the diverse flavors of the Middle-East together.
Its essence is encapsulated in the branding. At the heart of this identity lies a focus on Arabic typography, where traditional scripts are combined, showcasing their individual elegance and historical depth
In a nod to modernity, they are paired with contemporary Latin letters. This fusion is more than a stylistic choice; it’s a symbolic representation of Feryal’s values — a place that honors its roots while embracing openness and innovation..




Logotype // Fatima By @iwantypecom
Primary Typeface // IBM Plex Sans Arabic By @boldmonday
Branding, Art Direction // @labakistudio
Photography // @gummy_studios
[Shelved Project / Unrealised]